Swim World Swim School Project March 2016
The Challenge
The Swim World Swim School website was built between January and March 2016. During the free consultation my client said that she was becoming increasingly frustrated with having to explain to her clients about the lessons she provides and would like to be able to provide all the information via a new web design. She also indicated that she would like to be able to take payment via the website, including a deposit, so that new clients could reserve places in her small lesson groups.
The Solution
The new Swimworld website features Events, Lesson Types and the opportunity to “add to Basket” and “Checkout” where parents and guardians can either pay for the lessons in full or put down a deposit and pay the full amount at a later date. Web Design Pro.co, based in Maidstone, Kent, UK ensured all requirements from the original consultation were met.
After the website went live, I was on hand to support the team as the Swim World customers began the process of completing transactions.
A New Brand
Retain Loyal Clients
Market The Years Of Experience
Different Ways To Pay For Lessons
Swim World Looks Fabulous on Tablets and Smartphones
Mobile Payment
Swim World’s clients can all pay using their tablet or smartphone.
The Site was built from scratch
The framework was built, checked and agreed but like all plans sometimes need amending to suit new circumstances. Each additional request was built into the project
and incorporates events
Where Swim World can advertise summer lessons, private lessons, or just a one off one day special
and different lesson formats
Private Lessons, Lessons in groups, Lesson times and dates
Large tap targets for easy selection
This site was tested on all the leading brands of phone… and some smaller ones too!
Subtle colouring throughout the site
With strong use of striking imagery
and a place to advertise for new instructors
A vacancies page to allow the right candidate a chance to apply for any advertised role.
Links throughout the site
Leading back to the homepage or externally to recognised swimming bodies.
After Go Live
I provided two weeks free support to deal with any queries, questions or problems.
- Lesson Payments 95%
- Payment taken from different devices 100%
- Ease of Use 100%
- Lesson Subscribers 80%
The Results have been Amazing
Within the first week, 20 clients had paid for their lessons using the new website. This has helped the Swim World team focus on the lesson planning and teaching while their clients are able to use the payment methods provided with ease. Since the Go Live, all clients have paid for their lessons via this method. Also, if any new learner wants any information about what Swim World provide for their clients, the team can send them the link so that they can read about their lesson plans.
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